Mobile Marketing Masterclass

Archive: October 2019

Why You Should Use Rewarded Ads to Monetize Your App

Banner and video ads are a common way to earn money on the web, and also on apps. So it is not a surprise that many app owners at least consider showing ads when planning the monetization of their apps. But most ads are annoying for users. They distract and interrupt...

How to Increase In-App Purchases and Boost App Revenues

As an app owner, you have multiple options to make money with your app. Selling in-app purchases (IAPs) is a very common way. Most developers prefer selling IAPs over selling premium apps because the potential for generating revenues is unlimited. But to unlock this...