No matter how much you love programming, the final goal of developing an app is to make money. And to reach this goal, you should think about the right monetization strategy even before you start coding. If you implement the right measures from the beginning, you will...
Mobile Marketing Masterclass
BlogArchive: December 2019
Multilingual ASO – 10 Tips for App Store Localization
App Store Optimization is a complex field with a lot of tasks, even if you focus only on English-speaking users. If you want to address an international audience and grow your app business across the world, you have to localize your app’s product page on the App Store...
App Onboarding – Best Practices to Increase User Retention
One of the biggest challenges for app owners is to make users return to their app. Only 43% of users still use an app one month after they downloaded it. And 25% use an app only once and do not return for a second session. To avoid this kind of churn and increase...
A Comprehensive Guide to Google Universal App Campaigns
Paid user acquisition can be an intimidating topic for newcomers in Mobile Marketing. The technical barrier is high, the amount of ad networks, agencies, and technology providers is enormous, and the danger of fraud is omnipresent. While try-and-error in areas like...
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