Like in many other industries, automation is a major trend in Mobile Marketing and especially in user acquisition for mobile apps. Programmatic advertising is one outcome of this trend. By taking much of the manual work out of the process of purchasing ad space,...
Mobile Marketing Masterclass
BlogBest Practices for Apple Search Ads – A Guide for Beginners
70% of App Store visitors use search to discover new apps. So apps that make it into the top ranks of search results have great potential to gain new users. It is possible to do so via App Store Optimization, but it is a time-consuming process, and especially keywords...
How to Reply to App Store Reviews and Why You Should Do it
Social proof is a powerful asset in marketing, and this true for app marketing, too. If people get the impression that other users like an app, they will be more likely to download and test this app themselves. Thus, ratings and reviews on the app stores are crucial...
37 Mobile App Marketing Conferences to Attend in 2020
In this post, I will introduce you to some of the most interesting mobile app marketing conferences around the world. Some of them are single events that take place once a year. Others are held multiple times per year in different cities and countries. Check the short...
20 App Marketing KPIs that You Should Monitor and Optimize
To set the basis for the success of your app business, you need to decide which KPIs to monitor. And of course, you should take measures to improve them. In this blog post, I will summarize the most crucial app marketing KPIs. WHAT IS A MOBILE APP KPI? A key...