Mobile Marketing Masterclass

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Archive: February 2020

5 Powerful App Marketing Strategies for Small Budgets

Finding the right app marketing strategy might be an intimidating task for app owners on a small budget. The numerous possibilities for promoting apps, the technical hurdles, the costs, and the danger of fraud can be overwhelming. In this article, you will learn about...

Why the Mobile Marketing Funnel is a Crucial Concept

If you read about Mobile Marketing regularly, you are most likely aware of its different disciplines, such as App Store Optimization, User Acquisition, Retention and Engagement Marketing, or Monetization. But have you also learned how to connect these disciplines to...