Finding the right app marketing strategy might be an intimidating task for app owners on a small budget. The numerous possibilities for promoting apps, the technical hurdles, the costs, and the danger of fraud can be overwhelming. In this article, you will learn about...
Mobile Marketing Masterclass
Blog10 Tips to Create Better App Store Screenshots for Your App
Screenshots are the biggest visual metadata elements in the app stores. They attract users’ attention and give them an impression of how an app looks like. While some app owners choose to present unmodified pictures of their app, others have developed sophisticated...
What is Mobile Ad Fraud and how Can You Protect Your App?
Mobile advertising, including user acquisition and retargeting, is a multi-billion dollar industry. And like most high-value industries, it attracts not only legitimate app marketers but also criminals. With the rise of mobile advertising, ad fraud has become a bigger...
Why the Mobile Marketing Funnel is a Crucial Concept
If you read about Mobile Marketing regularly, you are most likely aware of its different disciplines, such as App Store Optimization, User Acquisition, Retention and Engagement Marketing, or Monetization. But have you also learned how to connect these disciplines to...