Mobile Marketing Masterclass
Blog12 Methods to Increase Mobile App User Retention
Many business owners who enter the competitive field of app marketing care enormously about the acquisition of new users. And while gaining new users for your app is essential for sure, another discipline of Mobile Marketing is similarly crucial or even more...
The 5 Golden Rules for App Icon Design on iOS and Android
The app icon is the metadata element with the greatest exposure in the app stores. The reason is that it shows up in every conversion opportunity. While screenshots and videos only appear on SERPs and in some app store features, the app icon appears everywhere where...
How to Write a Long Description for Your Google Play App
The app description is the biggest piece of text on your app’s product page. With up to 4,000 characters, you have a lot of space to give users information about your app. Making it an interesting and engaging read is not easy. People’s attention spans get shorter and...
What is App Retention and Why Should You Care about it?
App marketing is all about numbers. And with the right tools, you can measure hundreds of different numbers and metrics that might help to improve your marketing efforts. The retention rate is one of them, and it is one of the most important metrics. If you want to...
Why You Should Use Rewarded Ads to Monetize Your App
Banner and video ads are a common way to earn money on the web, and also on apps. So it is not a surprise that many app owners at least consider showing ads when planning the monetization of their apps. But most ads are annoying for users. They distract and interrupt...
How to Increase In-App Purchases and Boost App Revenues
As an app owner, you have multiple options to make money with your app. Selling in-app purchases (IAPs) is a very common way. Most developers prefer selling IAPs over selling premium apps because the potential for generating revenues is unlimited. But to unlock this...
6 Tips to Optimize Your App’s Google Play Short Description
The Short Description is a metadata element that is unique to Google Play. It is an important piece of the product page for two reasons: First, the Short Description is indexed. That means it can contain keywords and has the ability to contribute to the app’s...
What is Black Hat ASO (and why should you not do it)
With more than 1.8 million iOS apps on the App Store and more than 3 million Android apps on the Google Play Store, the competition for users is enormous. And as this number raises constantly, it gets harder and harder to acquire new users by doing App Store...