THE COMPLETE APP STORE OPTIMIZATION BOOK

Learn how to do ASO and get more Downloads for Your App

  • Expert ASO Tactics to Get More Users
  • Data-Driven Keyword Research
  • Conversation Rate Optimization
  • Localization for International Success
  • Free ASO Tools and Sources

“This book is an amazing resource covering all the best practices in App Store Optimization.”

Ekaterina Zolotareva

Marketing Manager, TheTool.io

The ASO Guide for Your Success

The App Store Optimization Book is the only resource you need to learn ASO. Find the right keywords and get your app into the top search results.

This ASO guide contains everything you need to write compelling app descriptions and design stunning app icons, screenshots, and videos to promote your app.

Learn the secret techniques of the ASO pros to make your app stand out in the app store. Make your app an international success with product page localization.

Chapters

Pages

Figures & Tables

Words

WHY THIS BOOK ?

The App Stores are highly competitive markets. In Apple’s App Store, users can choose between more than 1.9 million apps. On Google Play, the number is even higher: 2.8 million apps compete for users’ attention.

To make your app stand out against this competition, you need to do ASO. Optimizing your app store product page will not only result in a constant stream of organic users. It will also leverage all other user acquisition efforts you perform.

App Store Optimization is the basis for the success of your app business.

ASO has a great advantage: It is free. So you do not need to invest enormous marketing budgets in paid campaigns. All you need is knowledge. Across the internet, you can find a lot of content explaining you how to do App Store Optimization. But most pieces are shallow and do not cover the relevant topics in depth.

This ASO Book solves this Problem.

It will guide you step-by-step from learning the basics of App Store Optimization to developing your own ASO strategy. On 307 pages, you will find everything you need to learn App Store Optimization.

WHAT INDUSTRY EXPERTS SAY

Jonathan Fishman

Oliver had put together one of the most comprehensive and pragmatic books on App Store Optimization that I encountered. This a must-read to folks in ASO that want to wrap their head around all aspects of ASO.

Jonathan Fishman
Director of Marketing, StoreMaven
Christoph Wagner

Anyone who is looking to accelerate one’s knowledge and practice in ASO-Strategy development and understanding should read this book!

Christoph Wagner
CEO, Scanbot
Ekaterina Zolotareva

This book is an amazing resource covering all the best practices in App Store Optimization. A must-read for anyone who is focusing or wants to focus their business on mobile apps!

Ekaterina Zolotareva
Marketing Manager, TheTool.io
Ilia Kukharev

It’s the best book on the topic as it covers every aspect of App Store Optimization from creating visibility to CRO to measuring the success of your ASO efforts. If you decided to take an initiative in the mobile app business, this book will help you get a solid grasp of ASO techniques and tools.

Ilia Kukharev
Head of ASO, AppFollow

WHAT’S IN THE ASO BOOK ?

PART I – ASO THEORY

The first part of the ASO book will make you familiar with fundamental concepts that you need to know to understand mobile marketing.

Chapter 1: The Basics

In chapter 1, you will learn all the basics you need about ASO. These include a detailed definition and the most important terminology.

Chapter 2: The Mobile Marketing Funnel

The second chapter introduces an important concept called the Mobile Marketing Funnel. It is a crucial tool to understand the journeys of app store visitors.

Chapter 3: The Role of ASO

So, how does ASO impact these journeys? Which role does it have in the Mobile Marketing Funnel? Chapter 3 sheds light on these questions.

PART II – CREATING VISIBILITY

Part II of the App Store Optimization guide focuses on creating visibility. It contains all the information you need to make our app visible in the app stores.

Chapter 4: How to create Visibility

The fourth chapter explains the different options for this purpose. You will learn which requirements you must fulfill to leverage them for your app.

Chapter 5: Understanding Search

Search is key to making users aware of your app. Thus, chapter 5 is dedicated to this topic. It will define what a keyword is and why keywords are crucial for creating visibility.

Chapter 6: Keyword Research

Chapter 6 transforms ASO theory into practical advice. It is a step-by-step guide for keyword research. You will learn how to:

  • find the right keywords for your app
  • validate them and filter out the most promising terms
  • implement them into your app’s product page.

PART II – CREATING VISIBILITY

Part II of the App Store Optimization guide focuses on creating visibility. It contains all the information you need to make our app visible in the app stores.

Chapter 4: How to create Visibility

The fourth chapter explains the different options for this purpose. You will learn which requirements you must fulfill to leverage them for your app.

Chapter 5: Understanding Search

Search is key to making users aware of your app. Thus, chapter 5 is dedicated to this topic. It will define what a keyword is and why keywords are crucial for creating visibility.

Chapter 6: Keyword Research

Chapter 6 transforms ASO theory into practical advice. It is a step-by-step guide for keyword research. You will learn how to:

  • find the right keywords for your app
  • validate them and filter out the most promising terms
  • implement them into your app’s product page.

PART III – CONVERSION RATE OPTIMIZATION

In part III of the App Store Optimization guide, you will learn conversion rate optimization. It is full of comprehensive knowledge on designing metadata. This includes detailed step-by-step guides.

Chapter 7: How to increase Conversion

Chapter 7 introduces the concept of the Three Columns. After reading it, you will know how to design metadata that is relevant, helpful, and beautiful.

Chapter 8: Ratings and Reviews

Next, you will learn about the importance of users’ ratings and reviews. This chapter includes detailed best practices for responding to user feedback.

Chapter 9: The App Description

In chapter 9, you will find on-point information about writing app descriptions. Besides tips on structuring the description, you will learn how to tell an engaging story. In addition, you will understand how to make your description relevant by implement keywords properly.

Chapter 10: Screenshots

Chapter 10 is an in-depth guide on screenshot design. You will discover the latest techniques to create beautiful, yet informative screenshots.

Chapter 11: The App Preview Video

App Preview Videos are the topic of Chapter 11. It teaches you how to compose videos that take your product page to the next level. You will get a lot of input regarding video structure, video pace, and storytelling.

Chapter 12: The App Icon

The first impression matters. As the app icon shows up wherever users discover your app, it shapes this first impression like no other metadata element. Chapter 12 focuses on making this first contact great by designing a relevant app icon.

Chapter 13: The Title & Other Text Elements

In chapter 13, you will find out the purpose of the app title, the subtitle, the promotional text, and the “What’s new?” section.

Chapter 14: How to increase Conversion

This chapter gives you an overview of testing metadata elements to find the versions that users like best.

Chapter 15: Conversion Summary

Chapter 15 summarizes part II and connects the findings of conversion rate optimization.

Chapter 11: The App Preview Video

App Preview Videos are the topic of Chapter 11. It teaches you how to compose videos that take your product page to the next level. You will get a lot of input regarding video structure, video pace, and storytelling.

Chapter 12: The App Icon

The first impression matters. As the app icon shows up wherever users discover your app, it shapes this first impression like no other metadata element. Chapter 12 focuses on making this first contact great by designing a relevant app icon.

Chapter 13: The Title & Other Text Elements

In chapter 13, you will find out the purpose of the app title, the subtitle, the promotional text, and the “What’s new?” section.

Chapter 14: How to increase Conversion

This chapter gives you an overview of testing metadata elements to find the versions that users like best.

Chapter 15: Conversion Summary

Chapter 15 summarizes part II and connects the findings of conversion rate optimization.

PART IV – BONUS CONTENT

The fourth part of the App Store Optimization book contains a lot of useful bonus content.

Chapter 16: Localization

Translating and localizing your product page is a complex topic. But in chapter 16, you will learn everything you need to improve your translations. Also, you will understand how to avoid pitfalls that can harm the experience of international users.

Chapter 17: Color & Contrast

Colors are an essential component of every marketing message. And this is true for your ASO efforts as well. Thus, chapter 17 will explain the meaning of colors. You will find out how to use them to support your app’s message.

Chapter 18: Black Hat ASO

Chapter 18 sheds light on the dark side of App Store Optimization. You will learn about the shady ASO tactics that fraudsters use to gain unfair advantages.

Chapter 19: Tools & Sources

In chapter 19, you will find an enormous collection of tools and resources that will make your daily ASO work much easier.

Chapter 20: Conclusion

Chapter 20 summarizes the findings of the ASO guide with final remarks and descriptive figures.

GET THE ASO BOOK

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