Mobile Marketing
GlossaryThe Mobile Marketing Glossary is your dictionary for the app marketing industry. Find on-point definitions, detailed explanations, and descriptive examples for all terms that matter.
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a
- A/B Testing
- Ad Click
- Ad Exchange
- Ad Impression
- Ad Network
- Ad Stacking
- Ad Targeting
- Advertiser
- APK File
- App Description
- App Download
- App Icon
- App Install
- App Preview Video
- App Store Feature
- App Store Optimization
- App Title
- ARPPU
- ARPU
- ASO
- Attribution Tracking
- Average Revenue per Paying User
- Average Revenue per User
b
- Black Hat ASO
c
- CAC
- Call to Action
- Campaign
- Churn Rate
- Click-Through Rate
- Conversion
- Conversion Opportunity
- Conversion Rate Optimization
- Cost per Click
- Cost per Install
- Cost per Mille
- CPC
- CPI
- CPM
- CRO
- CTA
- CTR
- Customer Acquisition Cost
d
- Demand Side Platform
- Device ID Tracking
- DSP
e
- End Card
f
- Fingerprinting
- Fraud
- Freemium App
g
- GAID
- Google Advertising ID
i
- IAP
- Identifier for Advertisers
- IDFA
- Impression Fraud
- In App Event
- In App Purchase
- IPA File
k
- Key Performance Indicator
- Keyword
- Keyword Field
- Keyword Research
- KPI
l
- Last Click Attribution
- Life Time Value
- Localization
- LTV
m
- Metadata
- Mobile Marketing
- Monetization
o
- Offer Wall
- Operating System
- Organic Install
- OS
p
- Poster Frame
- Premium App
- Product Page
- Programmatic Advertising
- Publisher
- Push Notification
r
- Real-Time Bidding
- Retargeting
- Retention Rate
- Rewarded Ad
- RTB
s
- Screenshot
- SDK
- Search Engine Results Page
- Search Query
- SERP
- Session
- Social Proof
- Software Development Kit
- SSP
- Subtitle
- Supply Side Platform
t
- Top Charts
- Tracking Link