The Mobile Marketing
GLOSSARY
The Mobile Marketing Glossary is your dictionary for the app marketing industry. Find on-point definitions, detailed explanations, and descriptive examples for all terms that matter.
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a
- A/B Testing
- Ad Click
- Ad Impression
- Ad Targeting
- APK File
- App Description
- App Download
- App Icon
- App Install
- App Preview Video
- App Store Feature
- App Store Optimization
- App Title
- ARPPU
- ARPU
- ASO
- Average Revenue per Paying User
- Average Revenue per User
b
- Black Hat ASO
c
- CAC
- Campaign
- Click-Through Rate
- Conversion Opportunity
- Conversion Rate Optimization
- Cost per Click
- Cost per Install
- Cost per Mille
- CPC
- CPI
- CPM
- CRO
- CTR
- Customer Acquisition Cost
i
- IAP
- In App Purchase
- IPA File
k
- Key Performance Indicator
- Keyword
- Keyword Field
- Keyword Research
- KPI
l
- Localization
m
- Metadata
- Mobile Marketing
o
- Organic Install
p
- Poster Frame
- Product Page
- Push Notification
r
- Retention Rate
s
- Screenshot
- SDK
- Search Engine Results Page
- Search Query
- SERP
- Social Proof
- Software Development Kit
- Subtitle
t
- Top Charts