Select Page

MEET THE AUTHOR

OF THE APP STORE OPTIMIZATION BOOK

About Oliver Hoss

Oliver Hoss works as a Mobile Marketing Manager in the app industry since 2012. He started his career at a games studio in Hamburg, where he promoted a portfolio of up to 10 strategy and RPG games. Since 2017, he works for a company in Switzerland that provides marketplace apps for vehicles, real estate, and classified ads.

During his 7+ year career, Oliver has gained experience in many Mobile Marketing disciplines, including:

  • App Store Optimization
  • Paid User Acquisition
  • Retention and Engagement campaigns
  • Social Marketing
  • App monetization
  • Game design

Portfolio

Oliver writes regularly about App Store Optimization and Mobile Marketing.  Besides his book App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads, he created numerous blog posts for leading companies in the mobile industry.

ASO Success Story: How Localization Increased an App’s Visibility by 74% and Got 38% More Downloads

Guest blog post for the ASO Blog by TheTool.io about doing keyword research in multilingual countries.

08.05.2019

App Store Optimierung in der Schweiz: Mit den richtigen Keywords zu mehr Visibilität

Guest blog post in German for the AppCulture blog about doing keyword research in multilingual countries.

27.05.2019

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Guest blog post for the AppFollow.io blog about using in-app purchases to increase app visibility on App Store search results.

02.07.2019

How to Find the Right Keywords for Your App in 3 Steps

Part 1 of a 2-part guest post series for the StoreMaven blog about keyword research and implementation.

18.07.2019

How to Best Implement Keywords into Your App’s Product Page

Part 2 of a 2-part guest post series for the StoreMaven blog about keyword research and implementation..

25.07.2019

8 Ways to Improve Your App’s Product Page Localizations and Attract More International Users

Guest blog post for the AppGrowthSummit Blog about localizing app store product pages.

01.08.2019

ASO in 2019: Kickstart Your Organic App Downloads

Guest post for the AppsFlyer resources library about the basics of App Store Optimization and keyword research.

08.08.2019