MEET THE AUTHOR
OF THE APP STORE OPTIMIZATION BOOK
About Oliver Hoss
Oliver Hoss works as a Mobile Marketing Manager in the app industry since 2012. He started his career at a games studio in Hamburg, where he promoted a portfolio of up to 10 strategy and RPG games. Since 2017, he works for a company in Switzerland that provides marketplace apps for vehicles, real estate, and classified ads.
During his 7+ year career, Oliver has gained experience in many Mobile Marketing disciplines, including:
- App Store Optimization
- Paid User Acquisition
- Retention and Engagement campaigns
- Social Marketing
- App monetization
- Game design
Oliver writes regularly about App Store Optimization and Mobile Marketing. Besides his book App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads, he created numerous blog posts for leading companies in the mobile industry.
Guest blog post for the ASO Blog by TheTool.io about doing keyword research in multilingual countries.
Guest blog post for the AppFollow.io blog about using in-app purchases to increase app visibility on App Store search results.