About Oliver Hoss

Oliver Hoss works as a Mobile Marketing Manager in the app industry since 2012. He started his career at a games studio in Hamburg, where he promoted a portfolio of up to 10 strategy and RPG games. Since 2017, he works for a company in Switzerland that provides marketplace apps for vehicles, real estate, and classified ads.

During his 7+ year career, Oliver has gained experience in many Mobile Marketing disciplines, including:

  • App Store Optimization
  • Paid User Acquisition
  • Retention and Engagement campaigns
  • Social Marketing
  • App monetization
  • Game design

Oliver grew up in a small town in western Germany. After studying in Siegen, he lived and worked in Hamburg for five years. Since 2017, Oliver has lived in Berne in beautiful Switzerland. In his leisure time, he enjoys soccer, floorball, videogames, cooking, and torturing his neighbors with his piano skills.


Oliver writes regularly about App Store Optimization and Mobile Marketing.  Besides his book App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads, he created numerous blog posts for leading companies in the mobile industry.

How to deal with app ratings and reviews

Guest post for the MobileMasterminds blog about user reviews and how to deal with them.


Find the Right Keywords for Your App by Following these 6 Steps

Guest post for the Growth Hacking blog about keyword research for mobile apps.


ASO in 2019: Kickstart Your Organic App Downloads

Guest post for the AppsFlyer resources library about the basics of App Store Optimization and keyword research.


8 Ways to Improve Your App’s Product Page Localizations and Attract More International Users

Guest blog post for the AppGrowthSummit Blog about localizing app store product pages.


How to Best Implement Keywords into Your App’s Product Page

Part 2 of a 2-part guest post series for the StoreMaven blog about keyword research and implementation..


How to Find the Right Keywords for Your App in 3 Steps

Part 1 of a 2-part guest post series for the StoreMaven blog about keyword research and implementation.


Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Guest blog post for the blog about using in-app purchases to increase app visibility on App Store search results.


App Store Optimierung in der Schweiz: Mit den richtigen Keywords zu mehr Visibilität

Guest blog post in German for the AppCulture blog about doing keyword research in multilingual countries.


ASO Success Story: How Localization Increased an App’s Visibility by 74% and Got 38% More Downloads

Guest blog post for the ASO Blog by about doing keyword research in multilingual countries.