Mobile marketing Masterclass

About the Author

Hi, I am Oliver Hoss and I work as a Mobile Marketing Manager in the app industry since 2012. I started my career at a games studio in Hamburg, where I promoted a portfolio of more than 15 strategy, RPG, and sports games. In 2017, I joined a company in Switzerland that provides marketplace apps for vehicles, real estate, and classified ads.

During my 10-year career, I have gained experience in many Mobile Marketing disciplines that I share in my blog, including:

  • App Store Optimization
  • Paid User Acquisition
  • Retention and Engagement Campaigns
  • Social Marketing
  • App Monetization
  • Game Design

Curriculum Vitae

2017/07 - 2022/05: Mobile Marketing Manager @Scout24 Schweiz AG, Flamatt/Switzerland
  • handling a portfolio of eight marketplace apps for vehicles, real estate, and classified ads
  • doing App Store Optimization in four different languages, including A/B testing of visual and text assets
  • running User Acquisition and Retargeting Campaigns, including Google Ads, Apple Search Ads, programmatic, and more
  • overseeing the implementation of Attribution Tracking mechanics
  • creating strategic App Marketing concepts
2012/09 - 2017/06: Mobile Marketing Manager @Xyrality GmbH, Hamburg/Germany
  • handling a portfolio of 15+ gaming apps (MMO strategy, RPG, sports)
  • doing App Store Optimization in 20+ different languages
  • running worldwide User Acquisition campaigns, including Google Adwords, burst campaigns, incent video, and more
  • developing and executing a concept of in-app events to push user retention and monetization
2011/04 - 2012/08: Accountant @Hoss und Partner, Siegen/Germany
  • accounting for small and medium businesses
  • releasing tax declarations
  • reviewing tax assessments
2004/10 - 2011/04: Study of Business Administration and Marketing @University of Siegen/Germany

Diploma in Business Administration/Marketing (equal to Master’s degree)

Master Thesis: Preisstrategien für Mobile Content: Analyse und Bewertung von Erlösmodellen für digitale Ableger klassischer Printmedien (Pricing Strategies for Mobile Content: Analysis and Evaluation of Pricing Models for Digital Versions of Print Media)

2009/03 - 2009/09: Study of Business Administration @University of Madrid/Spain


A Guide to Conversion Rate Optimization for Your App

written for the blog, 2019-10-22

How to Do a Full ASO Keyword Research with TheTool

written for the blog, 2019-10-02

How to deal with app ratings and reviews

written for the MobileMasterminds blog, 21.08.2019

Find the Right Keywords for Your App by Following these 6 Steps

written for the Growth Hacking blog, 13.08.2019

ASO in 2019: Kickstart Your Organic App Downloads

written for the AppsFlyer resources library, 08.08.2019

How to Best Implement Keywords into Your App’s Product Page

written for the StoreMaven blog (Part 2 of 2), 25.07.2019

How to Find the Right Keywords for Your App in 3 Steps

written for the StoreMaven blog (Part 1 of 2), 18.07.2019

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