APP STORE OPTIMIZATION

A Step-by-Step Guide to Boosting Your App's Organic Downloads

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WHAT IS IN THE BOOK

This Book will teach you all the Skills you need to do ASO successfully, for instance:

ASO THEORY

Learn the crucial Basics about App Store Optimization

SEARCH ALGORITHM

Understand how Users find your App on iTunes and Google Play

KEYWORD RESEARCH

Identify the Keywords that increase your App's Visibility

APP DESCRIPTION

Write an engaging and relevant App Description

SCREENSHOTS

Design beautiful Screenshots and App Icons

PREVIEW VIDEO

Create stunning App Previews and Promotion Videos

LOCALIZATION

Localize your App and make it a worldwide Success

TOOLS & SOURCES

Discover powerful Tools to make your ASO Work easier

READ A FREE SAMPLE CHAPTER

Get the First Chapter of the Book for free now

HAVE A LOOK INSIDE

Check out these Snippets from the Book

Comprehensive Content

20 Chapters of Expert Knowledge on 307 Pages, covering all important ASO Topics.

Rich Illustrations

More than 140 Full-Color Tables and Figures explaining the Main Concepts.

Backed with Data

Based upon more than 400 Sources and Examples from iTunes and Google Play.

WHAT READERS SAY

See what marketing experts say about the book

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Ekaterina Zolotareva Marketing Manager, TheTool.io

This book is an amazing resource covering all the best practices in App Store Optimization. A must read for anyone who is focusing or wants to focus their business on mobile apps!

Christoph Wagner CEO, Scanbot

Anyone who is looking to accelerate one’s knowledge and practice in ASO-Strategy development and understanding should read this book!

ABOUT THE AUTHOR

Meet the creator of the Mobile Marketing Masterclass book

Photo of the Author of "App Store Optimization"

Oliver Hoss has worked as a Mobile Marketing Manager in the app industry since 2012. He has done App Store Optimization, user acquisition, and retention campaigns for games and apps in the business, house & home, and vehicles categories on both iOS and Android. He has also experience in social marketing, app monetization, and game design.

Oliver grew up in a small town in western Germany. After studying in Siegen, he lived and worked in Hamburg for five years. Since 2017, Oliver has lived in Berne in beautiful Switzerland. In his leisure time, he enjoys soccer, floorball, videogames, cooking, and torturing his neighbors with his piano skills.

You can connect to Oliver on LinkedIn:

http://www.linkedin.com/in/oliverhoss