Mobile Marketing Masterclass

Mobile Marketing Masterclass


A Step-by-Step Guide to Boosting Your App’s Organic Downloads

Discover the most comprehensive App Store Optimization Book. Learn how the app store algorithms work and how you can leverage these mechanisms to gain more users for your app. Increase your organic downloads and build an audience of free, loyal users.

Latest Insights

The App Marketing Blog

What is App Retention and Why Should You Care about it?

App marketing is all about numbers. And with the right tools, you can measure hundreds of different numbers and metrics that might help to improve your marketing efforts. The retention rate is one of them, and it is one of the most important metrics. If you want to...

Why You Should Use Rewarded Ads to Monetize Your App

Banner and video ads are a common way to earn money on the web, and also on apps. So it is not a surprise that many app owners at least consider showing ads when planning the monetization of their apps. But most ads are annoying for users because they distract them...

How to Increase In-App Purchases and Boost App Revenues

As an app owner, you have multiple options to make money with your app. Selling in-app purchases (IAPs) is a very common way. Most developers prefer selling IAPs over selling premium apps because the potential for generating revenues is unlimited. But to unlock this...

Mobile Marketing


Are you new to the mobile industry? Then you might have come across some words that you have never heard before. The Mobile Marketing Glossary explains them to you. Find detailed definitions, understandable examples, and helpful figures.

Average Revenue per User

The average revenue per user (ARPU) is a monetary metric. It sets the total revenue…

Click-Through Rate

The click-through rate is the ratio of clicks on an ad in comparison to the number of ad impressions. In other words, it indicates…

In-App Purchase

An in-app purchase is a package of premium content that is sold via an app. IAPs are 100% virtual. That means that the entire buying process, including the order, the payment, and the distribution happens online.

Search Engine Results Page

The search engine results page is the outcome of a search query. It lists the apps that the app store’s algorithm considers matches…

Top Charts

The top charts are rankings of the best apps on the App Store and the Google Play Store…

Mobile marketing Masterclass

Meet the Creator

Oliver Hoss

Mobile Marketing Manager with 7+ Years of Experience in ASO, User Acquisition, and Retention Marketing.