Mobile Marketing Masterclass

Mobile Marketing Masterclass


A Step-by-Step Guide to Boosting Your App’s Organic Downloads

Discover the most comprehensive App Store Optimization Book. Learn how the app store algorithms work and how you can leverage these mechanisms to gain more users for your app. Increase your organic downloads and build an audience of free, loyal users.

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The App Marketing Blog

How to Reply to App Store Reviews and Why You Should Do it

Social proof is a powerful asset in marketing, and this true for app marketing, too. If people get the impression that other users like an app, they will be more likely to download and test this app themselves. Thus, ratings and reviews on the app stores are crucial...

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37 Mobile App Marketing Conferences to Attend in 2020

In this post, I will introduce you to some of the most interesting mobile app events around the world. Some of them are single events that take place once a year. Others are held multiple times per year in different cities and countries. Check the short summaries to...

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Mobile Marketing


Are you new to the mobile industry? Then you might have come across some words that you have never heard before. The Mobile Marketing Glossary explains them to you. Find detailed definitions and many helpful examples and figures.

Average Revenue per User

The average revenue per user (ARPU) is a monetary metric. It sets the total revenue…

Click-Through Rate

The click-through rate is the ratio of clicks on an ad in comparison to the number of ad impressions. In other words, it indicates…

In-App Purchase

An in-app purchase is a package of premium content that is sold via an app. IAPs are 100% virtual. That means that the entire buying process, including the order, the payment, and the distribution happens online.

Search Engine Results Page

The search engine results page is the outcome of a search query. It lists the apps that the app store’s algorithm considers matches…

Top Charts

The top charts are rankings of the best apps on the App Store and the Google Play Store…

Mobile marketing Masterclass

Meet the Creator

Oliver Hoss

Mobile Marketing Manager with 7+ Years of Experience in ASO, User Acquisition, and Retention Marketing.