Mobile Marketing Masterclass
APP STORE OPTIMIZATION
A Step-by-Step Guide to Boosting Your App’s Organic Downloads
Discover the most comprehensive App Store Optimization Book. Learn how the app store algorithms work and how you can leverage these mechanisms to gain more users for your app. Increase your organic downloads and build an audience of free, loyal users.
The App Marketing Blog
70% of App Store visitors use search to discover new apps. So apps that make it into the top ranks of search results have great potential to gain new users. It is possible to do so via App Store Optimization, but it is a time-consuming process, and especially keywords...
Social proof is a powerful asset in marketing, and this true for app marketing, too. If people get the impression that other users like an app, they will be more likely to download and test this app themselves. Thus, ratings and reviews on the app stores are crucial...
In this post, I will introduce you to some of the most interesting mobile app events around the world. Some of them are single events that take place once a year. Others are held multiple times per year in different cities and countries. Check the short summaries to...
Are you new to the mobile industry? Then you might have come across some words that you have never heard before. The Mobile Marketing Glossary explains them to you. Find detailed definitions and many helpful examples and figures.
Average Revenue per User
The average revenue per user (ARPU) is a monetary metric. It sets the total revenue…
The click-through rate is the ratio of clicks on an ad in comparison to the number of ad impressions. In other words, it indicates…
An in-app purchase is a package of premium content that is sold via an app. IAPs are 100% virtual. That means that the entire buying process, including the order, the payment, and the distribution happens online.
Search Engine Results Page
The search engine results page is the outcome of a search query. It lists the apps that the app store’s algorithm considers matches…
The top charts are rankings of the best apps on the App Store and the Google Play Store…
Mobile marketing Masterclass
Meet the Creator
Mobile Marketing Manager with 7+ Years of Experience in ASO, User Acquisition, and Retention Marketing.