Mobile Marketing Masterclass

Mobile Marketing Masterclass

APP STORE OPTIMIZATION

A Step-by-Step Guide to Boosting Your App’s Organic Downloads

Discover the most comprehensive App Store Optimization Book. Learn how the app store algorithms work and how you can leverage these mechanisms to gain more users for your app. Increase your organic downloads and build an audience of free, loyal users.

Latest Insights

The App Marketing Blog

What is Mobile Ad Fraud and how Can You Protect Your App?

Mobile advertising, including user acquisition and retargeting, is a multi-billion dollar industry. And like most high-value industries, it attracts not only legitimate app marketers but also criminals. With the rise of mobile advertising, ad fraud has become a bigger...

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Why the Mobile Marketing Funnel is a Crucial Concept

If you read about Mobile Marketing regularly, you are most likely aware of its different disciplines, such as App Store Optimization, User Acquisition, Retention and Engagement Marketing, or Monetization. But have you also learned how to connect these disciplines to...

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Mobile Marketing

Glossary

Are you new to the mobile industry? Then you might have come across some words that you have never heard before. The Mobile Marketing Glossary explains them to you. Find detailed definitions and many helpful examples and figures.

Average Revenue per User

The average revenue per user (ARPU) is a monetary metric. It sets the total revenue…

Click-Through Rate

The click-through rate is the ratio of clicks on an ad in comparison to the number of ad impressions. In other words, it indicates…

In-App Purchase

An in-app purchase is a package of premium content that is sold via an app. IAPs are 100% virtual. That means that the entire buying process, including the order, the payment, and the distribution happens online.

Search Engine Results Page

The search engine results page is the outcome of a search query. It lists the apps that the app store’s algorithm considers matches…

Top Charts

The top charts are rankings of the best apps on the App Store and the Google Play Store…