Mobile Marketing Masterclass

Mobile Marketing Masterclass


A Step-by-Step Guide to Boosting Your App’s Organic Downloads

Discover the most comprehensive App Store Optimization Book. Learn how the app store algorithms work and how you can leverage these mechanisms to gain more users for your app. Increase your organic downloads and build an audience of free, loyal users.

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The App Marketing Blog

A Comprehensive Guide to Google Universal App Campaigns

Paid user acquisition can be an intimidating topic for newcomers in Mobile Marketing. The technical barrier is high, the amount of ad networks, agencies, and technology providers is enormous, and the danger of fraud is omnipresent. While try-and-error in areas like...

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Why You need Attribution Tracking for Your Mobile App

The mobile industry is a data-driven business. App owners optimize their apps’ performance and design based on behavioral data of their users. And they optimize marketing campaigns based on attribution data. To gather the latter, they need an attribution tracking...

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How to Optimize the App Title to Get More Organic Traffic

When doing App Store Optimization, you have to take care of many different metadata elements. One of them is the app title. It is essential for your ASO efforts for two reasons: First, it is indexed by and has the biggest weight for the app stores’ algorithms, so it...

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Mobile Marketing


Are you new to the mobile industry? Then you might have come across some words that you have never heard before. The Mobile Marketing Glossary explains them to you. Find detailed definitions and many helpful examples and figures.

Average Revenue per User

The average revenue per user (ARPU) is a monetary metric. It sets the total revenue…

Click-Through Rate

The click-through rate is the ratio of clicks on an ad in comparison to the number of ad impressions. In other words, it indicates…

In-App Purchase

An in-app purchase is a package of premium content that is sold via an app. IAPs are 100% virtual. That means that the entire buying process, including the order, the payment, and the distribution happens online.

Search Engine Results Page

The search engine results page is the outcome of a search query. It lists the apps that the app store’s algorithm considers matches…

Top Charts

The top charts are rankings of the best apps on the App Store and the Google Play Store…

Mobile marketing Masterclass

Meet the Creator

Oliver Hoss

Mobile Marketing Manager with 7+ Years of Experience in ASO, User Acquisition, and Retention Marketing.