Mobile Marketing Masterclass
APP STORE OPTIMIZATION
A Step-by-Step Guide to Boosting Your App’s Organic Downloads
Discover the most comprehensive App Store Optimization Book. Learn how the app store algorithms work and how you can leverage these mechanisms to gain more users for your app. Increase your organic downloads and build an audience of free, loyal users.
The App Marketing Blog
5 Powerful App Marketing Strategies for Small Budgets
Finding the right app marketing strategy might be an intimidating task for app owners on a small budget. The numerous possibilities for promoting apps, the technical hurdles, the costs, and the danger of fraud can be overwhelming. In this article, you will learn about...
10 Tips to Create Better App Store Screenshots for Your App
Screenshots are the biggest visual metadata elements in the app stores. They attract users’ attention and give them an impression of how an app looks like. While some app owners choose to present unmodified pictures of their app, others have developed sophisticated...
What is Mobile Ad Fraud and how Can You Protect Your App?
Mobile advertising, including user acquisition and retargeting, is a multi-billion dollar industry. And like most high-value industries, it attracts not only legitimate app marketers but also criminals. With the rise of mobile advertising, ad fraud has become a bigger...
Are you new to the mobile industry? Then you might have come across some words that you have never heard before. The Mobile Marketing Glossary explains them to you. Find detailed definitions and many helpful examples and figures.
Average Revenue per User
The average revenue per user (ARPU) is a monetary metric. It sets the total revenue…
The click-through rate is the ratio of clicks on an ad in comparison to the number of ad impressions. In other words, it indicates…
An in-app purchase is a package of premium content that is sold via an app. IAPs are 100% virtual. That means that the entire buying process, including the order, the payment, and the distribution happens online.
Search Engine Results Page
The search engine results page is the outcome of a search query. It lists the apps that the app store’s algorithm considers matches…
The top charts are rankings of the best apps on the App Store and the Google Play Store…