Mobile marketing Masterclass
About the Author
Hi, I am Oliver Hoss and I work as a Mobile Marketing Manager in the app industry since 2012. I started my career at a games studio in Hamburg, where I promoted a portfolio of more than 15 strategy, RPG, and sports games. In 2017, I joined a company in Switzerland that provides marketplace apps for vehicles, real estate, and classified ads.
During my 10-year career, I have gained experience in many Mobile Marketing disciplines that I share in my blog, including:
- App Store Optimization
- Paid User Acquisition
- Retention and Engagement Campaigns
- Social Marketing
- App Monetization
- Game Design
Curriculum Vitae
2017/07 - 2022/05: Mobile Marketing Manager @Scout24 Schweiz AG, Flamatt/Switzerland
- handling a portfolio of eight marketplace apps for vehicles, real estate, and classified ads
- doing App Store Optimization in four different languages, including A/B testing of visual and text assets
- running User Acquisition and Retargeting Campaigns, including Google Ads, Apple Search Ads, programmatic, and more
- overseeing the implementation of Attribution Tracking mechanics
- creating strategic App Marketing concepts
2012/09 - 2017/06: Mobile Marketing Manager @Xyrality GmbH, Hamburg/Germany
- handling a portfolio of 15+ gaming apps (MMO strategy, RPG, sports)
- doing App Store Optimization in 20+ different languages
- running worldwide User Acquisition campaigns, including Google Adwords, burst campaigns, incent video, and more
- developing and executing a concept of in-app events to push user retention and monetization
2011/04 - 2012/08: Accountant @Hoss und Partner, Siegen/Germany
- accounting for small and medium businesses
- releasing tax declarations
- reviewing tax assessments
2004/10 - 2011/04: Study of Business Administration and Marketing @University of Siegen/Germany
Diploma in Business Administration/Marketing (equal to Master’s degree)
Master Thesis: Preisstrategien für Mobile Content: Analyse und Bewertung von Erlösmodellen für digitale Ableger klassischer Printmedien (Pricing Strategies for Mobile Content: Analysis and Evaluation of Pricing Models for Digital Versions of Print Media)
2009/03 - 2009/09: Study of Business Administration @University of Madrid/Spain
GUEST BLOGGING
A Guide to Conversion Rate Optimization for Your App
written for the AppFollow.io blog, 2019-10-22
How to Do a Full ASO Keyword Research with TheTool
written for the TheTool.io blog, 2019-10-02
How to deal with app ratings and reviews
written for the MobileMasterminds blog, 21.08.2019
Find the Right Keywords for Your App by Following these 6 Steps
written for the Growth Hacking blog, 13.08.2019
ASO in 2019: Kickstart Your Organic App Downloads
written for the AppsFlyer resources library, 08.08.2019
8 Ways to Improve Your App’s Product Page Localizations and Attract More International Users
written for the AppGrowthSummit blog, 01.08.2019
How to Best Implement Keywords into Your App’s Product Page
written for the StoreMaven blog (Part 2 of 2), 25.07.2019
How to Find the Right Keywords for Your App in 3 Steps
written for the StoreMaven blog (Part 1 of 2), 18.07.2019
Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility
written for the AppFollow.io blog, 02.07.2019
App Store Optimierung in der Schweiz: Mit den richtigen Keywords zu mehr Visibilität
written for the AppCulture blog (in German), 27.05.2019
ASO Success Story: How Localization Increased an App’s Visibility by 74% and Got 38% More Downloads
written for the TheTool.io blog, 08.05.2019