Mobile Marketing Masterclass


Black Hat ASO

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What is Black Hat ASO?

The term Black Hat ASO refers to a set of App Store Optimization measures that violate the terms and conditions of Apple or Google. The goal of these measures is to improve an app’s visibility and conversion rates. But instead of following best practices in keyword research and metadata optimization, black hat tactics aim to create unfair advantages and quick results by exploiting the app stores’ algorithms and deceiving potential users.

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