What is a Conversion?
A conversion happens when a user performs an action that is desired by an app owner or marketer. In most cases, the conversion is the response to an ad, a message, or another form of interaction that the app owner initiated.
Many actions might qualify as a conversion, based on the business goals of the app owner:
- app downloads (in the context of ASO and user acquisition)
- registering an account
- performing post-install actions that indicate a deeper level of engagement
- buying an IAP