« Back to Glossary Index

What is a Demand Side Platform?

A demand side platform is a technology that allows advertisers to buy ad space to promote their apps. DSPs are important components in real-time bidding as they bundle the campaigns of many different advertisers, including their specifications in terms of maximum bids, budgets, target audiences, and campaign goals. They forward these campaigns to ad exchanges that run auctions to find the matching ad space.

« Back to Glossary Index