Mobile Marketing Masterclass

Glossary

Freemium App

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What is a Freemium App?

The term Freemium describes a monetization model for apps. It is a combination of the words free and premium. Freemium apps are free of charge when users download them, but they contain premium features or premium content that is locked. In order to unlock these features or consume this content, users need to buy an in-app purchase.

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