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What is Mobile Marketing?

Mobile Marketing summarizes all marketing activities that aim to reach users of mobile devices such as smartphones or tablets. Mobile Marketing is a multi-channel strategy. It covers activities through:

  • Mobile Websites
  • Apps
  • Emails
  • SMS
  • Social Media

Why Mobile Marketing is Important

People spend more than three hours per day on their phone. And 90% of this time is spent on mobile apps. So mobile and especially apps are where marketers will find their customers.

Especially the smartphone is an essential media device. Users take their phones with them wherever they go. With Mobile Marketing, advertisers can leverage this fact for their business. Mobile Marketing enables them to reach users anytime and anywhere and provide personalized, time- and location-sensitive information to them.

The outstanding role of apps makes App Store Optimization, app user acquisition, and app retention marketing crucial disciplines of Mobile Marketing.

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