What is a Native Ad?

A native ad is a paid advertisement that matches the visual design of the content that surrounds it. Or in other words, a native ad camouflages itself with a look that is barely distinguishable from editorial content.

Examples of native ads are:

• ads in email feeds
• ads in social feeds
• sponsored products in shopping results
• sponsored content in recommended
• content sections
• search ads on SERPS in the app stores