What is a Native Ad?
A native ad is a paid advertisement that matches the visual design of the content that surrounds it. Or in other words, a native ad camouflages itself with a look that is barely distinguishable from editorial content.
Examples of native ads are:
- ads in email feeds
- ads in social feeds
- sponsored products in shopping results
- sponsored content in recommended
- content sections
- search ads on SERPS in the app stores