What is a Product Page?
A product page is a showcase for an iOS app on Apple’s App Store. Its counterpart for Android apps on Google Play is called store listing.
The product page summarizes all the information about an app that is available for users before downloading it. Its purpose is to show how an app looks like and what it does. In other words, it provides a lot of technical details that help users to determine whether the app is a match to their need or not.
It contains many single pieces of information called metadata elements. App Store Optimization is the process of manipulating these metadata elements.
Find examples product pages of the app WhatsApp Messenger (iOS first, Android second) below.
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