Mobile Marketing Masterclass

Glossary

Session

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What is a Session?

A session is a period of time wherein a user engages with an app. It starts when the user opens the app and ends when he closes it.

Why are Sessions important?

By measuring the number and lengths of sessions, app owners can get a better understanding of user behavior. These learnings are the basement for analyzing user engagement and can be used to identify problems or potentials within an app.

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