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What is Attribution Tracking?

Attribution tracking is a way to find out which ad publishers and campaigns generated specific installs or post-install events.

There are different methods to attribute traffic to traffic sources:

Why is Attribution Tracking important?

Attribution tracking is a must-have when running user acquisition campaigns. It is necessary to determine which publisher is responsible for creating an install and therefore entitled to receive compensation (such as the CPI price).

For advertisers, attribution tracking is the basis for analyzing campaign performances and deciding to which publishers they want to allocate budgets.

App Attribution, Install Attribution
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