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Mobile Marketing Masterclass

Glossary

Fraud

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What is Ad Fraud?

Ad fraud is a collective term for fraudulent actions that criminals perform to obtain app marketing budgets from advertisers without delivering any valuable traffic in return.

There are many different forms of mobile ad fraud, for instance:

  • Ad Stacking
  • Click Spam
  • Click Injection
  • Bot Traffic
  • Device Farms
  • Compliance Fraud

Learn more: WHAT IS MOBILE AD FRAUD AND HOW CAN YOU PROTECT YOUR APP?

Synonyms:
ad fraud
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