Mobile Marketing Masterclass


Ad Stacking

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What is Ad Stacking?

Ad stacking is a type of impression fraud in mobile advertising, where multiple ads are piled in the same single ad placement. While advertisers are charged for all of these ads, only the top ad is actually visible to users. In the end, a lot more impressions are billed than really take place. In case a user clicks the top ad, clicks for the other ads on the stack will be counted as well.

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