What is the Google Play Badge?
The Google Play badge is a small static creative that contains the Google Play Store logo and a CTA saying “Get it on Google Play”. It is used to emphasize that an app is available for download on the Google Play Store and can be run on Android devices.
It can be used in digital ads but also on traditional media like print, TV, or out-of-home.
The badge is available in more than 70 languages and two different file formats here.
The counterpart of the Google Play badge for iOS apps is the App Store badge.