What is Localization?

Localization is a discipline in App Store Optimization that refers to the adjustment of an app’s metadata elements on its product page for other languages.

Why Localization is important

Localizing metadata has two advantages:

• By adding keywords in new languages, app owners can increase an app’s visibility in search results.
• Localizations make an app more accessible for users who speak these languages. This has a positive impact on the app’s conversion rate.

Both factors lead to more organic downloads.

Languages in the App Stores

The App Store and the Google Play Store support different languages.

App Store

App owners can provide up to 39 localizations for their iOS apps:

• Arabic
• Catalan
• Chinese (Simplified)
• Chinese (Traditional)
• Croatian
• Czech
• Danish
• Dutch
• English (Australia)
• English (Canada)
• English (U.K.)
• English (U.S.)
• Finnish
• French
• French (Canada)
• German
• Greek
• Hebrew
• Hindi
• Hungarian
• Indonesian
• Italian
• Japanese
• Korean
• Malay
• Norwegian
• Polish
• Portuguese (Brazil)
• Portuguese (Portugal)
• Romanian
• Russian
• Slovak
• Spanish (Mexico)
• Spanish (Spain)
• Swedish
• Thai
• Turkish
• Ukrainian
• Vietnamese

Google Play Store

For Android apps, the number is even higher. App owners can translate their metadata to 82 languages.

• Afrikaans
• Amharic
• Arabic
• Armenian
• Azerbaijanian
• Basque
• Bengali
• Burmese
• Bulgarian
• Byelorussian
• Chinese (Hongkong)
• Chinese (Simplified)
• Chinese (Traditional)
• Croatian
• Czech
• Danish
• Dutch
• English (Australia)
• English (Canada)
• English (India)
• English (Singapore)
• English (South Africa)
• English (U.K.)
• English (U.S.)
• Estonian
• Filipino
• Finnish
• French
• French (Canada)
• Galician
• Georgian
• German
• Greek
• Hebrew
• Hindi
• Hungarian
• Icelandic
• Indonesian
• Italian
• Japanese
• Kannada
• Khmer
• Kirghiz
• Korean
• Lao
• Latvian
• Lithuanian
• Macedonian
• Malay
• Malay (Malaysia)
• Malayalam
• Marathi
• Mongolian
• Nepalese
• Norwegian
• Persian
• Persian (Afghanistan)
• Persian (Iran)
• Persian (United Arab Emirates)
• Polish
• Portuguese (Brazil)
• Portuguese (Portugal)
• Punjabi
• Rhaeto-Romanic
• Romanian
• Russian
• Serbian
• Sinhalese
• Slovak
• Slovene
• Spanish (Latin America)
• Spanish (Spain)
• Spanish (U.S.)
• Swahili
• Swedish
• Tamil
• Telugu
• Thai
• Turkish
• Ukrainian
• Vietnamese
• Zulu

Learn more: MULTILINGUAL ASO – 10 TIPS FOR APP STORE LOCALIZATION