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What is an End Card?

An end card is a static visual ad that is displayed to users at the end of a video ad. It contains basic information about the app, which was promoted in the video, like the app title, the app icon, the average rating, or the price. Usually, it also includes a CTA that encourages the viewer to click the end card. Doing so will forward users to the app’s product page in the app store.

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