What is the App Store Badge?

The App Store badge is a small static creative that shows the App Store logo together with a call to action that says “Download on the App Store”. It is used to indicate that an app is available on Apple’s App Store and can be used on an iOS device.

When used on digital ads, it usually contains a link, so users that click it will be forwarded to the promoted app’s product page. But it can also be used on print media, TV ads, or out-of-home placements.

Apple provides the App Store badge in two different color schemes and almost 40 languages. It can be downloaded here.

The App Store badge’s counterpart for Android apps is the Google Play badge.