If you read about Mobile Marketing regularly, you are most likely aware of its different disciplines, such as App Store Optimization, User Acquisition, Retention and Engagement Marketing, or Monetization. But have you also learned how to connect these disciplines to...
Mobile Marketing Masterclass
BlogCategory: App Analytics
37 Mobile App Marketing Conferences to Attend in 2020
In this post, I will introduce you to some of the most interesting mobile app marketing conferences around the world. Some of them are single events that take place once a year. Others are held multiple times per year in different cities and countries. Check the short...
20 App Marketing KPIs that You Should Monitor and Optimize
To set the basis for the success of your app business, you need to decide which KPIs to monitor. And of course, you should take measures to improve them. In this blog post, I will summarize the most crucial app marketing KPIs. WHAT IS A MOBILE APP KPI? A key...
Why You need Attribution Tracking for Your Mobile App
The mobile industry is a data-driven business. App owners optimize their apps’ performance and design based on behavioral data of their users. And they optimize marketing campaigns based on attribution data. To gather the latter, they need an attribution tracking...
What is App Retention and Why Should You Care about it?
App marketing is all about numbers. And with the right tools, you can measure hundreds of different numbers and metrics that might help to improve your marketing efforts. The retention rate is one of them, and it is one of the most important metrics. If you want to...
