Mobile Marketing Masterclass

The Short Description is a metadata element that is unique to Google Play. It is an important piece of the product page for two reasons: First, the Short Description is indexed. That means it can contain keywords and has the ability to contribute to the app’s...

With more than 1.8 million iOS apps on the App Store and more than 3 million Android apps on the Google Play Store, the competition for users is enormous. And as this number raises constantly, it gets harder and harder to acquire new users by doing App Store...

Ratings and reviews are crucial for the success of every app on the App Store and Google Play. For 50% of male and 70% of female users, they are the most critical factor when deciding whether to download an app or not. Especially the star rating is essential....

If you use in-app purchases (IAPs) to monetize your app, I am sure you will agree that they are a great source of revenue. But did you know that they have another important function? Since Apple introduced a major iOS update in November 2017, IAPs are indexed by the...

How to optimize the keyword field is an important question in App Store Optimization. Because the keyword field is invisible to users, app owners often underestimate its power. But actually, it has a big impact on the success of App Store Optimization. When you do it...