The mobile industry is a data-driven business. App owners optimize their apps’ performance and design based on behavioral data of their users. And they optimize marketing campaigns based on attribution data. To gather the latter, they need an attribution tracking...
Mobile Marketing Masterclass
BlogArchive: November 2019
How to Optimize the App Title to Get More Organic Traffic
When doing App Store Optimization, you have to take care of many different metadata elements. One of them is the app title. Optimizing the app title is essential for your ASO efforts for two reasons: First, it is indexed by and has the biggest weight for the app...
How to Do App Store Keyword Research for iOS and Android
App Store Optimization is a field that includes many different sub-fields. One of them is keyword research. And especially for the owners of new apps that do not have big budgets for user acquisition available, it is essential. Proper keyword research brings an app...
12 Methods to Increase Mobile App User Retention
Many business owners who enter the competitive field of app marketing care enormously about the acquisition of new users. And while gaining new users for your app is essential for sure, another discipline of Mobile Marketing is similarly crucial or even more...
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