Finding the right app marketing strategy might be an intimidating task for app owners on a small budget. The numerous possibilities for promoting apps, the technical hurdles, the costs, and the danger of fraud can be overwhelming. In this article, you will learn about...
Mobile Marketing Masterclass
BlogArchive:
10 Tips to Create Better App Store Screenshots for Your App
Screenshots are the biggest visual metadata elements in the app stores. They attract users’ attention and give them an impression of how an app looks like. While some app owners choose to present unmodified pictures of their app, others have developed sophisticated...
What is Mobile Ad Fraud and how Can You Protect Your App?
Mobile advertising, including user acquisition and retargeting, is a multi-billion dollar industry. And like most high-value industries, it attracts not only legitimate app marketers but also criminals. With the rise of mobile advertising, ad fraud has become a bigger...
Why the Mobile Marketing Funnel is a Crucial Concept
If you read about Mobile Marketing regularly, you are most likely aware of its different disciplines, such as App Store Optimization, User Acquisition, Retention and Engagement Marketing, or Monetization. But have you also learned how to connect these disciplines to...
Programmatic Advertising and Real-Time Bidding for Apps
Like in many other industries, automation is a major trend in Mobile Marketing and especially in user acquisition for mobile apps. Programmatic advertising is one outcome of this trend. By taking much of the manual work out of the process of purchasing ad space,...
Best Practices for Apple Search Ads – A Guide for Beginners
70% of App Store visitors use search to discover new apps. So apps that make it into the top ranks of search results have great potential to gain new users. It is possible to do so via App Store Optimization, but it is a time-consuming process, and especially keywords...
How to Reply to App Store Reviews and Why You Should Do it
Social proof is a powerful asset in marketing, and this true for app marketing, too. If people get the impression that other users like an app, they will be more likely to download and test this app themselves. Thus, ratings and reviews on the app stores are crucial...
37 Mobile App Marketing Conferences to Attend in 2020
In this post, I will introduce you to some of the most interesting mobile app marketing conferences around the world. Some of them are single events that take place once a year. Others are held multiple times per year in different cities and countries. Check the short...
