Finding the right app marketing strategy might be an intimidating task for app owners on a small budget. The numerous possibilities for promoting apps, the technical hurdles, the costs, and the danger of fraud can be overwhelming. In this article, you will learn about...
Mobile Marketing Masterclass
BlogCategory: User Acquisition
What is Mobile Ad Fraud and how Can You Protect Your App?
Mobile advertising, including user acquisition and retargeting, is a multi-billion dollar industry. And like most high-value industries, it attracts not only legitimate app marketers but also criminals. With the rise of mobile advertising, ad fraud has become a bigger...
Programmatic Advertising and Real-Time Bidding for Apps
Like in many other industries, automation is a major trend in Mobile Marketing and especially in user acquisition for mobile apps. Programmatic advertising is one outcome of this trend. By taking much of the manual work out of the process of purchasing ad space,...
Best Practices for Apple Search Ads – A Guide for Beginners
70% of App Store visitors use search to discover new apps. So apps that make it into the top ranks of search results have great potential to gain new users. It is possible to do so via App Store Optimization, but it is a time-consuming process, and especially keywords...
37 Mobile App Marketing Conferences to Attend in 2020
In this post, I will introduce you to some of the most interesting mobile app marketing conferences around the world. Some of them are single events that take place once a year. Others are held multiple times per year in different cities and countries. Check the short...
A Comprehensive Guide to Google Universal App Campaigns
Paid user acquisition can be an intimidating topic for newcomers in Mobile Marketing. The technical barrier is high, the amount of ad networks, agencies, and technology providers is enormous, and the danger of fraud is omnipresent. While try-and-error in areas like...
Why You need Attribution Tracking for Your Mobile App
The mobile industry is a data-driven business. App owners optimize their apps’ performance and design based on behavioral data of their users. And they optimize marketing campaigns based on attribution data. To gather the latter, they need an attribution tracking...
