In this post, I will introduce you to some of the most interesting mobile app marketing conferences around the world. Some of them are single events that take place once a year. Others are held multiple times per year in different cities and countries. Check the short...
Mobile Marketing Masterclass
BlogCategory: Retention & Engagement
App Onboarding – Best Practices to Increase User Retention
One of the biggest challenges for app owners is to make users return to their app. Only 43% of users still use an app one month after they downloaded it. And 25% use an app only once and do not return for a second session. To avoid this kind of churn and increase...
12 Methods to Increase Mobile App User Retention
Many business owners who enter the competitive field of app marketing care enormously about the acquisition of new users. And while gaining new users for your app is essential for sure, another discipline of Mobile Marketing is similarly crucial or even more...
What is App Retention and Why Should You Care about it?
App marketing is all about numbers. And with the right tools, you can measure hundreds of different numbers and metrics that might help to improve your marketing efforts. The retention rate is one of them, and it is one of the most important metrics. If you want to...
