Mobile Marketing Masterclass

Screenshots are the biggest visual metadata elements in the app stores. They attract users’ attention and give them an impression of how an app looks like. While some app owners choose to present unmodified pictures of their app, others have developed sophisticated...

Social proof is a powerful asset in marketing, and this true for app marketing, too. If people get the impression that other users like an app, they will be more likely to download and test this app themselves. Thus, ratings and reviews on the app stores are crucial...

App Store Optimization is a complex field with a lot of tasks, even if you focus only on English-speaking users. If you want to address an international audience and grow your app business across the world, you have to localize your app’s product page on the App Store...

When doing App Store Optimization, you have to take care of many different metadata elements. One of them is the app title. Optimizing the app title is essential for your ASO efforts for two reasons: First, it is indexed by and has the biggest weight for the app...

App Store Optimization is a field that includes many different sub-fields. One of them is keyword research. And especially for the owners of new apps that do not have big budgets for user acquisition available, it is essential. Proper keyword research brings an app...

The app icon is the metadata element with the greatest exposure in the app stores. The reason is that it shows up in every conversion opportunity. While screenshots and videos only appear on SERPs and in some app store features, the app icon appears everywhere where...

The app description is the biggest piece of text on your app’s product page. With up to 4,000 characters, you have a lot of space to give users information about your app. Making it an interesting and engaging read is not easy. People’s attention spans get shorter and...