Mobile Marketing Masterclass
Blog20 App Marketing KPIs that You Should Monitor and Optimize
To set the basis for the success of your app business, you need to decide which KPIs to monitor. And of course, you should take measures to improve them. In this blog post, I will summarize the most crucial app marketing KPIs. WHAT IS A MOBILE APP KPI? A key...
6 Monetization Strategies to Make Money with Your App
No matter how much you love programming, the final goal of developing an app is to make money. And to reach this goal, you should think about the right monetization strategy even before you start coding. If you implement the right measures from the beginning, you will...
Multilingual ASO – 10 Tips for App Store Localization
App Store Optimization is a complex field with a lot of tasks, even if you focus only on English-speaking users. If you want to address an international audience and grow your app business across the world, you have to localize your app’s product page on the App Store...
App Onboarding – Best Practices to Increase User Retention
One of the biggest challenges for app owners is to make users return to their app. Only 43% of users still use an app one month after they downloaded it. And 25% use an app only once and do not return for a second session. To avoid this kind of churn and increase...
A Comprehensive Guide to Google Universal App Campaigns
Paid user acquisition can be an intimidating topic for newcomers in Mobile Marketing. The technical barrier is high, the amount of ad networks, agencies, and technology providers is enormous, and the danger of fraud is omnipresent. While try-and-error in areas like...
Why You need Attribution Tracking for Your Mobile App
The mobile industry is a data-driven business. App owners optimize their apps’ performance and design based on behavioral data of their users. And they optimize marketing campaigns based on attribution data. To gather the latter, they need an attribution tracking...
How to Optimize the App Title to Get More Organic Traffic
When doing App Store Optimization, you have to take care of many different metadata elements. One of them is the app title. Optimizing the app title is essential for your ASO efforts for two reasons: First, it is indexed by and has the biggest weight for the app...
How to Do App Store Keyword Research for iOS and Android
App Store Optimization is a field that includes many different sub-fields. One of them is keyword research. And especially for the owners of new apps that do not have big budgets for user acquisition available, it is essential. Proper keyword research brings an app...
